Get paid for every real view.
India's pay-per-view creator platform. Brands launch campaigns across India or in a single city, creators post Reels and Shorts, and everyone settles on verified views, paid straight to UPI. No agency in the middle.
Chai Moments
One campaign. Two winners.
Brands get guaranteed-real reach. Creators get paid fairly, without negotiating a single deal.
- 1Pick a campaign
Browse live campaigns, read the brief and grab the brand's clip library.
- 2Post & submit
Publish a Reel or Short on your own account, then paste the link.
- 3Get paid to UPI
After a short verification hold, verified views are paid straight to your UPI.
- 1Set budget & rate
Choose a creator budget, a rate per 1K views, and per-creator caps.
- 2Creators go live
Hundreds of creators post about you in their own voice and language.
- 3Pay for real views only
Our risk engine filters bots. You pay only for verified views; unspent budget is refunded.
Skip the agency. Keep the results.
Agencies charge retainers and take a cut from creators. Clipping sites pay for reposts. We pay for real local views.
| Influencer agency | Clipping sites | Us | |
|---|---|---|---|
| What you pay for | Posts, whether or not anyone watches | Views on reposted clips | Verified views on original content |
| Minimum spend | Retainers, often ₹50K+ | Varies | ₹10,000, no retainer |
| Creator's share | Agency keeps a margin | Platform fee often taken from creators | Only a 1.5–2.5% payout fee |
| Fake views | Rarely checked | Methods not published | 8-signal check, bots never paid |
| City targeting | Manual, if offered | No | Pay only for views in your city |
| Unused budget | Usually non-refundable | Varies | Refunded to your wallet |
Typical market practice; individual agencies and platforms vary.
Your niche. Your city. Paid.
From the chai stall down the road to the coaching centre across town, there's a campaign for what you already post about.
Bots don't get paid. Ever.
Every submission is scored by our risk engine using eight signals. Clean views are paid in full, borderline views are discounted, and suspicious ones go to human review before a single rupee moves.
Local by default
Earnings land in any UPI app. No PayPal, no dollar conversion, no waiting for wire transfers.
Run campaigns in Hindi, Tamil, Telugu, Marathi, Bengali and more, reaching Bharat beyond the metros.
Tax invoices for brands, TDS deducted and reported for creators. Compliance built into every payout.
Disclosure rules baked into every brief, so campaigns stay on the right side of advertising guidelines.
Your content is worth more than likes.
Turn the Reels and Shorts you already make into steady income. No pitching, no negotiating, no waiting 90 days for an invoice to clear.
- Open to every creator, regardless of follower count
- Clear rates shown upfront on every campaign
- Grow your trust tier for bigger caps and faster payouts
Questions, answered
Do I need a minimum number of followers?+
No. Anyone with a public YouTube or Instagram account can submit. You're paid on verified views, so a great video from a small account earns the same rate as one from a big account.
How and when do I get paid?+
Each video goes through a short hold (3–7 days depending on your trust tier) while we verify the views. Approved earnings are sent straight to your UPI ID once your balance reaches ₹500. TDS is deducted as required and shows on your statement.
What counts as a verified view?+
Views that pass our checks for retention, engagement, traffic source, geography, growth pattern and account history. Suspicious views are discounted or rejected, so brands only pay for real people.
How much does it cost brands?+
You set the creator budget (from ₹10,000) and the rate per 1,000 views. A platform fee applies on top, and you'll see the exact rate when you sign up. Unspent budget is refunded to your wallet when the campaign ends.
Which languages and platforms are supported?+
YouTube Shorts and Instagram Reels, in Hindi, English and 8 regional languages. Brands choose which languages and platforms each campaign accepts.
What does it cost creators?+
Joining and submitting is free. When we send your earnings to UPI, a small processing fee is deducted, GST included: 2.5% on transfers up to ₹2,500 and 1.5% on larger ones. TDS is deducted only where the law requires it. Both appear on your statement.
Can my business run a campaign only in my city?+
Yes. Local campaigns target up to three cities. Only creators based there can join, and you pay only for views from those cities.
Is sponsored content disclosed?+
Yes. Every campaign requires creators to follow ASCI influencer guidelines, including a clear #ad or #sponsored disclosure.
Your next view could pay.
Join creators and brands building India's most honest creator economy.