Guides
Learn the pay-per-view game
Straight answers for creators who want to earn from every Reel and Short, and for businesses that want real local reach.
For creators
How much do creators earn per 1,000 views in India?
Instagram and YouTube rarely pay Indian creators per view for short videos. Here's how pay-per-view brand campaigns work, what rates look like, and how to earn more from every Reel and Short.
5 min read
For brands
Influencer marketing for small businesses in India: a ₹10,000 playbook
A step-by-step guide for cafés, gyms, salons, clinics and coaching centres to run their first local influencer campaign, pay only for real views, and measure walk-ins.
6 min read
For everyone
How to spot fake views on Instagram Reels and YouTube Shorts
Bought views are cheap and common. Learn the signals that give them away, from retention and engagement ratios to growth spikes and foreign traffic, so you only pay for real people.
5 min read