Monsoon Chai Moments

About this campaign

Baarish aur chai, the most Indian combo there is. We want short, warm, funny or nostalgic videos about your monsoon chai moment featuring any Kulhad & Co. masala chai pack. Shoot it your way: a skit, a recipe, a rooftop vibe, a family moment. Real and relatable beats polished.

Content rules

• Show the Kulhad & Co. pack clearly within the first 5 seconds
• Mention "Kulhad & Co." out loud at least once
• Video length 15–60 seconds
• No competitor brands visible
• Tag @kulhadandco in the caption
• Disclose the partnership clearly (#ad or #sponsored), per ASCI guidelines.

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