All campaigns
KLive
Kulhad & Co.
Food & Beverage
The Kulhad Challenge
Make chai in a kulhad, take the first sip, give us your best reaction
ShortsReels
Rate
₹55/1K
Max per creator
₹12,000
Min views
2K
View cap / video
2L
Budget used₹3,271 of ₹1,50,000
₹1,46,729 still available4 submissions
About this campaign
Our viral format: brew Kulhad masala chai, pour it into a clay kulhad and film your first-sip reaction. Bonus points for regional twists: cutting chai, filter-coffee-style pours, or your nani's secret spice.
Content rules
- Use a clay kulhad on camera
- Show the product pack at least once
- Keep it under 45 seconds
- Use #KulhadChallenge in the caption
- Disclose the partnership clearly (#ad or #sponsored), per ASCI guidelines.
Languages
HindiTamilTeluguEnglish
Platforms
YouTube Shorts Instagram Reels
Top verified creators
1@AaravLaughs39.4K views₹2,166
2@priya.eats.chennai16.6K views₹910
3@RohitCooksMarathi3.5K views₹195